Lost in my ranting against those things is the fact that I have no problem with authors using them to advertize--I mean, yeah, I put the pairings on my fics, exactly because if I write a Lilah/Eve story I expect people who'd be interested in reading a Lilah/Eve story might want to read it and wouldn't find it otherwise. And I understand that a lot of ratings and warnings can work the same way. It's the culture that assumes an author must accurately label her fic in this way to which I object.